Living in the woods of Oregon, you must be proficient with a few critical things.  Make a damn good coffee, and be able to hit your target with judicious marksmanship.

So when those two things unite, it makes for an awesome product.

Enter Black Rifle Coffee Company.  This small batch, veteran-owned roaster hails from Utah.  They have an awesome brand which represents the antithesis of what they call “hipster coffee.”  Which, in my opinion was becoming overly pretentious.  I want my coffee good, I want it consistent, and I want my roaster armed (not kidding, the photo below is from their website.  I love it).

My  friends and family will agree – I am a bit of a coffee snob.  Each morning starts with my ritual of a burr grinder, Italian espresso machine, and my Black Rifle Coffee mug.  I have tried many, many coffees and BRCC is what I will be sticking with.  I just placed my most recent order yesterday.

I have not tried any of their other roasts, as I am an espresso drinker. So I always opt for the AK-47 Espresso roast.  Its perfect.  Not bitter, great flavor, and a good kick in the teeth on those early Oregon Winter mornings.   I might order some other roasts for the holidays, when friends and family are visiting.

In  addition to their roasts, they offer K-cups, mugs, and clothing.  I like their brand and that it stands for something new in the market.  I am a gun-toting, offroading vegan so I know what it is like to buck the trends, and these guys are doing it right.  But it isn’t just some wacky counter-culture brand, they also have some awesome products and the coffee is great.

Founded by Evan Hafer, he claims to have “started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities…”  Which is a cause I, and apparently many others, can get behind.  They also donate a percentage of profit to veteran groups.

So say good bye to “hipster coffee” and order some today!