On a recent trip to New Jersey, I had already assumed the vegan scene was gonna be rough. As I plied the townhome lined streets of Jersey City, visions of pasta and “steamed veggies” began to swirl in my head. Then, something caught my eye. The word “vegan” painted on the side of a red brick building.
The building was unassuming, and like many homegrown vegan places, relied on chalkboards and an array of health foods to greet customers. This was vintage veganism and it was grand.