This week, the auto world was thrown into a tizzy over Jeep’s latest salvo in bringing more fuel-efficient vehicles to the fleet. This of course, is mostly to offset the MPGs of their core vehicles (Wrangler and Grand Cherokee), but also aims to make the Jeep brand more appealing to a larger audience.
When Jeep (a.k.a. Chrysler, a.k.a. Fiat) introduced the new Cherokee, I feel they missed the mark. But most of that was simply because they blew the Cherokee heritage. Had they called it something else (maybe something patriotic like the “Justice” or “Freedom” to match the “Liberty” already in their line up #sarcasm), I am sure the reception would have been warmer.
This is no joke: Earlier this week, we went to New Seasons to buy a package of Beyond Meat‘s newest product – Beyond Beef. Each place we looked however did not yet have Beyond Beef. So when I arrived at home, I was so surprised to find a package on my porch – a freezer pack from Beyond Meat! They sent me two retail packs – one of their “feisty” flavors, and one of the standard “beefy” flavor.
So tonight we decided to use the feisty version for taco night. This is a super easy, delicious dinner that easily fed 3.
First, combine the Beyond Beef, corn, black beans, garlic and onions in a frying pan. Brown slightly.
Second, build your tacos!
This was our first time trying the new Beyond Beef. The second we put it in the pan, we could recognize a difference from all other ground up beef crumbles. It was more substantial, and had a great color and texture. It cooked easy and uniformly.
In the tacos, the Beyond Beef was delicious – adding its own flavors. Beyond Beef is an awesome new addition to the vegan crumbles market, and I look forward to using it in many other dishes!